The Letter D.

SPI / Identity / 01.06.2009

Martin Spinks was looking to setup his own development firm and asked The Letter D to develop the name and identity suite.

Spinks & Co was chosen to take advantage of the distinctive sound of the founder’s name, with a rework of the typeface Georgia to emphasise both the sound and his approach – sharp.

A holding website has been launched with an evolving suite of stationery to come…

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Georgia, Identity, Naming, SPI, Trade Gothic, Website

TRI / Balfour Identity / 15.03.2008

An identity concept for The Balfour. Taking our cue from the architecture, a symbol framework was built to extend across room numbers and pictograms. It has since become part of a hotel group so may not go ahead.

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Identity, Signage, Trade Gothic, TRI, Typeface

SET / Website / 21.11.2005

Portfolio website for Australian sculptor Alexander Seton.

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Artist, SET, Trade Gothic, Website