C.

With a series of special events planned for 2010, Jan Murphy Gallery asked The Letter D to develop a separate invitation format from the Gallery’s ongoing exhibition collateral.
A personal approach was taken, with matching paper and envelopes produced to allow various content to be printed and trimmed in-house.
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JMG, Print, Scala Sans

Vetwell asked The Letter D to come up with a grooming promotion to be sent out with their client vaccination reminders in DL envelopes.
To imply the one-time only offers, a voucher concept was developed that could easily slip into the folded A4 vaccination reminder.
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Bello, Print, Scala Sans, VET

The first exhibition for Jan Murphy Gallery presented an interesting challenge with both square and panoramic works to be displayed.

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JMG, Print, Scala Sans


With a number of local practices around Brisbane, Vetwell were looking to create a connection across the group, and asked The Letter D to review their practice signage.
All practice information has been re-ordered and moved to the non-opening door or glazing, with a good ol’ swing panel for the Open / Closed sign, adding a friendly touch.

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Bello, Scala Sans, Signage, VET


Exhibition treatment for Alexander Seton’s sculptures at Jan Murphy Gallery, on until April 25.
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Direction, JMG, Scala Sans, Signage, Vinyl

A new range of name badges has been developed for the staff at Vetwell.

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Print, Scala Sans, VET




Vetwell asked The Letter D to develop a newsletter to keep their clients up to date with practice news.
We took the opportunity to develop it as a vehicle for explaining the Vetwell story – as a collective of local vets – producing separate publications for two initial locations, with general pet advice written by staff from both practices, as a way of promoting the collective idea.
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Bello, Direction, Print, Scala Sans, VET

An ad for Jan Murphy Gallery placed in Art World announcing the upcoming shows in 2009.
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Advertisement, JMG, Print, Scala Sans



Foldout poster catalogue for Julie Reeves’ latest exhibition at Jan Murphy Gallery.
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JMG, Poster, Print, Scala Sans


The Letter D turned architectural with Vetwell needing a façade treatment for their practice in Mitchelton – an old building from the 60s.
The rear consulting rooms are also being redeveloped, with real architects Owen and Vokes inserting a light tower – stay tuned.
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Scala Sans, Signage, VET