The Letter D.

ARI / Postcards / 25.09.2009

A series of four postcards have been produced for Ari Jewellery, inspired by Ari’s rekindled love of polaroids.

/
(more…)

/
ARI, Futura, Postcard, Print

LSS / Studios Postcard / 08.06.2009

With Ark Atelier’s fitout for Lightspace Studios nearing completion, The Letter D was asked to develop a leasing promo.

/
Courier New, Font Space, LSS, Postcard, Print

KOB / Postcards 09 / 06.02.2009

A series of promotional postcards for Kevin O’Brien Architects, displaying their recent projects in the CMYK palette of their stationery.

/
Architect, Isonorm, KOB, Postcard, Print

FIN / Postcards / 29.01.2009

A series of nine postcards have been developed for Fine Print, matching the nine letters in the name.

We used the print manager’s collection of old wooden letterpress blocks to highlight each letter, with the content interacting across both sides of the postcards.

/
(more…)

/
Direction, FIN, Postcard, Print, Serifa

RAE / Promo Postcard / 01.06.2008

Sydney-based artist Silke Raetze was chosen to exhibit her work in the ‘Off the Wall‘ section of the Brisbane Art Fair, in 2008, and asked The Letter D to develop a postcard to showcase her delicate sculptural paper lingerie.

/
Courier New, Postcard, Print, RAE

ARI / Webmail Postcard / 01.11.2007

After the unfortunate demise of her old laptop, Ari Athans needed to update her client database and asked The Letter D to develop a strategy to also promote the new webmail system – keeping clients updated on Exhibitions, and the latest jewels from her travels. Hence the good ol’ postcard.

/
ARI, Direction, Futura, Postcard, Print

REI / Lewis Invite 07 / 23.10.2007

Invitation to Jon Lewis’ show at Michael Reid.

It didn’t take long to decide on the main image…

/
Cochin, Postcard, Print, REI

REI / McDonald Invite 07 / 07.08.2007

Doubling up on a recent invite for Darren McDonald’s show at Michael Reid meant we didn’t need to worry about the space for the address label.

So we used the space for a brief introduction, given he was a new addition to the Michael Reid stable.

/
Cochin, Postcard, Print, REI

TLD / Postcards / 02.02.2007

A series of self-promotional postcards we’ve produced over the years, from the top – a call to tour our new website (April 2005); a cross-section of the clients who have helped us grow (January 2006); our launch postcard showing Font Theo, to find out if anyone noticed a missing letter (December 2004); our shift of studio notice (April 2007); and we removed a letter from a local landmark (August 2005) to see if any others needed The Letter D.

/
Font Theo, Postcard, Print, Super Grotesk, TLD