A.
B.
2 Phil Lane
Fortitude
Valley, 4006
Brisbane, QLD.
Find us on
Google Maps.
PO Box 1100
Fortitude
Valley, 4006
QLD, Australia.
+61 7 3161 9993
or Letters(at)
TheLetterD.com.au
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2010 is an interesting year for the Australian Graphic Design Association, as it will be the 20th year of awards and 10th biennial event.
The Letter D was privileged to be asked to design the identity and implementation program, which will be held in Brisbane as part of Icograda’s Design Week and the Queensland Government’s Design Triennial.
The Great Barrier Reef Foundation approached The Letter D to conduct an overall audit of their stationery, document and presentation formats with the view to developing a set of guides for a consistent approach throughout.
With a wide variety of material being produced it became apparent that the existing identity block had limited flexibility and so a refresh was proposed to allow the identity to adapt to its surroundings, with various orientations.
McVeigh Consultants were looking to promote the architectural side of their firm and asked The Letter D to redevelop their website to convey this integrated development process.
Our first recommendation was to refine the original logotype, loosely based on the typeface Bauhaus, and develop a suite of graphic elements to help support their identity across their various collateral.
This evolved direction will be implemented across project profiles, internal documents, stationery and the website. Stay tuned.
A sustainable property services business approached The Letter D to develop a launch identity, website and collateral suite.
In collaboration with Al et al, a new name was developed to convey the idea of donning our ‘green’ hats when considering ways to make our buildings more comfortable and efficient.
Multi Span Australia, the parent company of the newly launched Carter Hood Architects, asked The Letter D to update their website inline with the practice’s collateral design.
We took the opportunity to leverage the evolution of the business with a refreshed identity, allowing the practice identity to stand proud alongside the parent’s identity.
Given the equity in the name and existing green and gold colour palette, a light yet considered update was undertaken, balancing the symbol’s elements and type treatment.
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Bell Gothic, CHA, Identity, MSA
A small group of Sydney gallerists have banded together to organise a month of events, talks, exhibitions and tours to be known as Art Month Sydney, commencing in March 2010.
The Letter D was asked to develop the website, web-based mailout campaign and associated collateral for the initiative, including a Twitter theme and teaser site, which went live in time for the soft launch.
An initial flip-card identity style by Hayman Design was developed further to convey a calendar month, along with a completed alphabet to display within the flip-system.
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Martin Spinks was looking to setup his own development firm and asked The Letter D to develop the name and identity suite.
Spinks & Co was chosen to take advantage of the distinctive sound of the founder’s name, with a rework of the typeface Georgia to emphasise both the sound and his approach – sharp.
A holding website has been launched with an evolving suite of stationery to come…
While creating the small 16 x 16 pixel favicon ‘D’ for Doree Mending’s website we decided to have a bit of fun and build all five letters of the script-based logotype, at this scale, to see if their identity could remain intact…
Queensland’s largest embroiderer Doree, who started out as a small mending business in 1934, asked The Letter D to refresh their identity in time for their 75th Anniversary.
A comprehensive process took place to incorporate typographic elements from their archive of hand-painted ads, with a flexible stroke style developed as a nod to the variety of identities used over the years.
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Carter Hood Architects, the newly formed architectural arm of an established Australian construction firm, asked The Letter D to develop their practice identity.
A strategic review was undertaken to best position the business alongside the parent firm, with a typographic approach chosen as the basis for an adaptive identity system…
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