The Letter D.

DOR / Promotional Cards / 11.06.2009

A small promotional card for Doree Mending has been developed as part of an offer for local fashion retailers and their clientele.

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DOR, Print, Univers

DOR / Stationery Suite / 05.06.2009

A suite of business cards and postcards have been produced for Doree Mending, cropping the original advertising posters on one side with a ribbon detail tying the old to the new.

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DOR, Print, Stationery, Univers

DOR / Favicon Typeface / 30.05.2009

While creating the small 16 x 16 pixel favicon ‘D’ for Doree Mending’s website we decided to have a bit of fun and build all five letters of the script-based logotype, at this scale, to see if their identity could remain intact…

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DOR, Identity, Typeface

DOR / Mending Website / 29.05.2009

A dynamic scrolling website has been developed for Doree Mending, providing glimpses of their various advertising posters from the 1930s/40s between each section of information – almost like a mini museum tour – to celebrate their 75 year history as a local Brisbane icon.

A 75 year anniversary symbol was also created, to be applied across all collateral in 2009.

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DOR, Univers, Website

DOR / Identity / 14.05.2009

Queensland’s largest embroiderer Doree, who started out as a small mending business in 1934, asked The Letter D to refresh their identity in time for their 75th Anniversary.

A comprehensive process took place to incorporate typographic elements from their archive of hand-painted ads, with a flexible stroke style developed as a nod to the variety of identities used over the years.

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DOR, Identity