HUG / Campdraft Photo Shoot / 08.01.2010

The Letter D commissioned Vincent Long to photograph Hughes Pastoral’s end of year Campdraft, as the foundation for the suite of imagery that will appear across their website.
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The Letter D commissioned Vincent Long to photograph Hughes Pastoral’s end of year Campdraft, as the foundation for the suite of imagery that will appear across their website.


Brisbane’s pastry queen, Jocelyn Hancock asked The Letter D to put together a small brochure for a food tour she will be hosting in the UK.
To reflect the home-cooked nature of the tour, a simple format was created, with system fonts chosen to allow for future online integration.
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Courier New, Direction, Georgia, HAN, Print

The Letter D directed a shoot of the evolving Lightspace development, to update a range of applications, including the venue’s website – all shot by the talented Hussain Al-Moosawi.

Queensland Veterinary Specialists were taking part in a local vet practice’s open-day and asked The Letter D to develop a large signage panel for the team to stand near.
A foldout flyer was also produced so that visitors had something to take with them.
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Direction, Print, QVS, Scala, Vag Rounded


Exhibition treatment for Alexander Seton’s sculptures at Jan Murphy Gallery, on until April 25.
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Direction, JMG, Scala Sans, Signage, Vinyl




Vetwell asked The Letter D to develop a newsletter to keep their clients up to date with practice news.
We took the opportunity to develop it as a vehicle for explaining the Vetwell story – as a collective of local vets – producing separate publications for two initial locations, with general pet advice written by staff from both practices, as a way of promoting the collective idea.
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Bello, Direction, Print, Scala Sans, VET



A series of nine postcards have been developed for Fine Print, matching the nine letters in the name.
We used the print manager’s collection of old wooden letterpress blocks to highlight each letter, with the content interacting across both sides of the postcards.
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The Letter D was asked to direct a shoot of Hughes Pastoral’s line of premium marbled beef, to be called Nebo Beef, for use in the upcoming launch collateral, destined for the domestic and international market.
Stefan Jannides shot the full ‘before & after’ suite, at Red Brick Studios.
Individual webpages were developed for The Cloakroom and their in-house ready to wear range – Pistols at Dawn – with each one linking to their now notorious blog.

The upcoming exhibition for Ari Jewellery is based on Ari’s use of material off-cuts in her work.
In keeping with the collaborative nature of the collateral we asked Ari to cut out the title of the show, from black card, and we used the off-cuts on the reverse as the support graphic.