The Letter D.

REI / 2010 Vogue Living Ad / 23.12.2009

Michael Reid at Elizabeth Bay were looking to promote their upcoming shows in 2010 with placements in Vogue Living’s insert and the Sydney Morning Herald’s Spectrum liftout.

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Advertisement, Cochin, Print, REI

VET / Open / Closed / 22.12.2009

With a number of local practices around Brisbane, Vetwell were looking to create a connection across the group, and asked The Letter D to review their practice signage.

All practice information has been re-ordered and moved to the non-opening door or glazing, with a good ol’ swing panel for the Open / Closed sign, adding a friendly touch.

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Bello, Scala Sans, Signage, VET

McV / Interim Website / 15.12.2009

An interim website for McVeigh has been developed while the main website takes shape.

The Letter D was also asked to update the internal documents for users to download, with project profiles and job description PDFs being the first cabs off the rank.

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Arial, McV, Univers, Website

FIN / Website Promo / 09.12.2009

Fine Print asked The Letter D to develop a website promo targeting local designers.

We saw an opportunity to broadcast their collection of various wooden type, available for loan, creating a mono/analogue contrast to the digital website being promoted.

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FIN, Serifa, Website

QVS / Referral Folder / 27.11.2009

The finished referral package for Queensland Veterinary Specialists has just rolled off the press, to be distributed to Brisbane’s local Vets, with an integrated booklet covering the specialty areas, and tear-off referral notes.

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Print, QVS, Scala

McV / Identity Refresh / 27.11.2009

McVeigh Consultants were looking to promote the architectural side of their firm and asked The Letter D to redevelop their website to convey this integrated development process.

Our first recommendation was to refine the original logotype, loosely based on the typeface Bauhaus, and develop a suite of graphic elements to help support their identity across their various collateral.

This evolved direction will be implemented across project profiles, internal documents, stationery and the website. Stay tuned.

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Bauhaus, Identity, McV

QVS / Poster / 25.11.2009

An A2 poster has been produced to accompany Queensland Veterinary Specialists‘ referral information suite currently being printed.

A single pass of metallic ink was used, with a clear spot varnish to define the outline of the dog, which in turn darkened the skeleton – combining the everyday shape we see, with that which the specialist sees.

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Poster, Print, QVS, Scala

JMG / Online Shop / 18.11.2009

Jan Murphy Gallery’s website has had an online shop developed to display the wide variety of items that the represented artists produce — including publications, bags, and jewellery.

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JMG, Website

GRE / Name & Identity / 05.11.2009

A sustainable property services business approached The Letter D to develop a launch identity, website and collateral suite.

In collaboration with Al et al, a new name was developed to convey the idea of donning our ‘green’ hats when considering ways to make our buildings more comfortable and efficient.

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Archer, GRE, Identity, Naming

JMG / Website News / 04.11.2009

A News section has been developed for Jan Murphy Gallery’s website, along with a number of other updates, including an integrated artwork slideshow and new thumbnail format.

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JMG, Website