The Letter D.

HUG / Campdraft Photo Shoot / 08.01.2010

The Letter D commissioned Vincent Long to photograph Hughes Pastoral’s end of year Campdraft, as the foundation for the suite of imagery that will appear across their website.

/
Direction, HUG, Photography

LSS / Photo Shoot / 13.07.2009

The Letter D directed a shoot of the evolving Lightspace development, to update a range of applications, including the venue’s website – all shot by the talented Hussain Al-Moosawi.

/
Direction, LSS, Photography

HUG / Nebo Beef Photography / 08.12.2008

The Letter D was asked to direct a shoot of Hughes Pastoral’s line of premium marbled beef, to be called Nebo Beef, for use in the upcoming launch collateral, destined for the domestic and international market.

Stefan Jannides shot the full ‘before & after’ suite, at Red Brick Studios.

/
Direction, HUG, Nebo Beef, Photography

KOB / Website / 19.09.2008

Following on from Kevin O’Brien Architects‘ identity face-lift, a content managed website has been launched, with three main sections outlined from the initial review.

A base RGB screen colour was used for each section, in keeping with the raw colour palette of CMYK ink used for the practice’s printed stationery.

/
(more…)

/
Architect, CMS, Isonorm, KOB, Website

CLK / Identity Refresh / 10.09.2008

Moving into the limelight prompted an identity tweak for the bold new bespoke tailors at The Cloakroom, along with their in-house ready to wear range – Pistols at Dawn.

As they had commenced their public life as a blog, we decided to simply evolve the developed aesthetic, tweaking the logotypes and symbols to reinforce the connection between the two separate yet related entities.

/
(more…)

/
CLK, Georgia, Identity, PaD

ARI / Scissors Paper Rock / 11.08.2008

The upcoming exhibition for Ari Jewellery is based on Ari’s use of material off-cuts in her work.

In keeping with the collaborative nature of the collateral we asked Ari to cut out the title of the show, from black card, and we used the off-cuts on the reverse as the support graphic.

/
ARI, Direction, Futura, Print

SLQ / Book / 20.05.2008

A book showcasing the design and development process for the new State Library of Queensland is currently in the planning stages.

Working with writer Margie Fraser and architect Timothy Hill, from Donovan Hill, The Letter D has been asked to put together an initial direction for the publication.

/
Direction, SLQ

TLD / DIA Judging / 17.03.2008

Dan Pike has been asked to sit on the judging panel for this year’s Queensland Design Awards.

Unfortunately we are unable to accept ‘gifts’ from interested parties – but we do like tasty cakes – and sponge isn’t, ok…

/
Awards, TLD

TRI / Balfour Site / 13.03.2008

Trivett Ventures held a dinner party recently to celebrate the commencement of works for a smart nine room hotel called The Balfour, being redeveloped from an old guesthouse.

The Letter D has been tasked with the identity and design programme, for The Balfour’s collateral and environmental signage suite.

/
Direction, Eason, TRI

LLO / Identity / 20.10.2007

After practicing as a gun for hire for some time James Lloyd decided he should make a business of it, and so asked The Letter D to assist in getting the entity setup to go.

Taking our cue from his minimal bold black & white interiors, we developed a simple text block and applied this across all collateral.

/
Avant Garde, Courier New, Direction, Identity, Information, LLO