A.
B.
2 Phil Lane
Fortitude
Valley, 4006
Brisbane, QLD.
Find us on
Google Maps.
PO Box 1100
Fortitude
Valley, 4006
QLD, Australia.
+61 7 3161 9993
or Letters(at)
TheLetterD.com.au
C.
While creating the small 16 x 16 pixel favicon ‘D’ for Doree Mending’s website we decided to have a bit of fun and build all five letters of the script-based logotype, at this scale, to see if their identity could remain intact…
A dynamic scrolling website has been developed for Doree Mending, providing glimpses of their various advertising posters from the 1930s/40s between each section of information – almost like a mini museum tour – to celebrate their 75 year history as a local Brisbane icon.
A 75 year anniversary symbol was also created, to be applied across all collateral in 2009.
A holding website for Carter Hood Architects, showcasing their adaptive identity, has been created while their main website takes shape.
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Bell Gothic, CHA, Flash, Website
Queensland’s largest embroiderer Doree, who started out as a small mending business in 1934, asked The Letter D to refresh their identity in time for their 75th Anniversary.
A comprehensive process took place to incorporate typographic elements from their archive of hand-painted ads, with a flexible stroke style developed as a nod to the variety of identities used over the years.
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Dan Pike was asked to present his design influences and ideas at a guest lecture for the Queensland College of Art’s second year Typography students.
Later in the year Melbourne-based designers Stephen Banham and David Pidgeon will present so the students should be in for a treat.
Queensland Veterinary Specialists were taking part in a local vet practice’s open-day and asked The Letter D to develop a large signage panel for the team to stand near.
A foldout flyer was also produced so that visitors had something to take with them.
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Direction, Print, QVS, Scala, Vag Rounded
Carter Hood Architects, the newly formed architectural arm of an established Australian construction firm, asked The Letter D to develop their practice identity.
A strategic review was undertaken to best position the business alongside the parent firm, with a typographic approach chosen as the basis for an adaptive identity system…
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(more…)