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The Letter D was asked to develop a business concept for a Brisbane girl heading down to Melbourne to open a frames shop.
The name Scoogle was registered, and the site chosen sits opposite a primary school in the suburb of Albert Park.
What started out as an idea to get the market to shape the identity (with an initial interactive postcard drop), turned into the identity itself, which has been kept fairly flexible to suit various promotions and in-store collateral, including a suite of conversational business cards.
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Identity, Local Gothic, Naming, National, SCO
The Pet Emergency centre run by Queensland Veterinary Specialists held a conference for their alumni from the last ten years and asked The Letter D to develop a suite of collateral for the event.
Taking the rounded square elements from their identity, an overall conference identity was developed, with ten squares for ten years.
Everything from projection screens, name tags, programs to an overall DVD was produced.
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Event, Identity, PET, Vag Rounded
Individual webpages were developed for The Cloakroom and their in-house ready to wear range – Pistols at Dawn – with each one linking to their now notorious blog.
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CLK, Direction, Georgia, PaD, Website
Following on from Kevin O’Brien Architects‘ identity face-lift, a content managed website has been launched, with three main sections outlined from the initial review.
A base RGB screen colour was used for each section, in keeping with the raw colour palette of CMYK ink used for the practice’s printed stationery.
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Architect, CMS, Isonorm, KOB, Website
Moving into the limelight prompted an identity tweak for the bold new bespoke tailors at The Cloakroom, along with their in-house ready to wear range – Pistols at Dawn.
As they had commenced their public life as a blog, we decided to simply evolve the developed aesthetic, tweaking the logotypes and symbols to reinforce the connection between the two separate yet related entities.
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CLK, Georgia, Identity, PaD
As Lightspace was being used as the launch venue for Brisbane Indesign, we installed a suite of posters on core-flute in the front entrance to tell the story to the guests arriving. And we even got to plug ourselves…
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Courier New, Font Route, LSS, Poster, Signage
